The Objective of Marketing is to Build Brand Loyalty
While everyone loves to talk about the importance of loyal customers, rarely is the concept demonstrated in concrete terms. Canada’s Eaton’s department store chain shows what it really means in this short video. If only every business could have passionate customers like this gent, we’d have the best of all worlds. Continue reading
Revenue-Based Finance: Seed Capital
The Internet is Discovering Revenue-based Financing
Today’s Business Insider has a brief article on revenue-based funding. Unfortunately the title is very misleading:
If You Think Your Weird Startup Deserves $500,000 – Read This Now! Continue reading
Entrepreneurial Genius: Elon Musk
Elon Musk is one of the greatest entrepreneurial geniuses of our age. He’s someone who can peer years into the future to spot today’s opportunities. Once you start this 52 minute video you won’t be able to stop. Set aside some uninterrupted time to learn from the man. Continue reading
Crowd Funding: The Greatest Success Story
Crowd funding should use the late great James Ling as its poster boy.
Let me tell you about this great but little known American entrepreneur. His name comes to mind whenever someone mentions crowd funding. Continue reading
Some Good Advice on Planning from the USMC
Hope for the Best but Plan for the Worst
Maj. Gen. James Mattis* gave his Marines the following advice to live by in Iraq:
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