Peter
Revenue-Royalty Certificates Increase in Popularity
The practical application of revenue royalty certificates continues to expand.
Recently a small website needed to hire additional programers to work on an important new project that would dramatically improve it. The only obstacle in the way was a lack of cash to pay the hew hires. The founder looked at the traditional sources of capital for such projects but none were applicable. Since the business wasn’t profitable and as with most online ventures lacked collateral, banks wouldn’t touch it. Angel investors were also out of the picture because they would have wanted too much equity.
So what was the solution?
8 Tips on How to Attract Seed Capital for Your Startup
If you wish to make a better impression with potential seed capital providers, start off by asking them for advice on what you can do to make your startup more attractive to investors such as themselves. In contrast, if you immediately hit them up for money they go on the defensive. It’s human nature. If you don’t believe me take a moment to imagine what you would feel if a someone you just met minutes before asked you for money.
Do your homework on investors before approaching them. Find out which industries they invest in. A great way to lose credibility is by approaching a software industry investor with a food or golf club startup. People like to invest their money in areas that they understand. Few investors are gamblers when it comes to business. (The occasional trip to Las Vegas is a different matter.)
People looking for seed capital often assume that venture capital will fill the bill for them. It won’t. Venture capital is a later stage funding in most cases.
Watch this video explaining how it works.
