Here’s a joke that like all good jokes contains a kernel of truth in it. When you are starting out and resources are scarce you need to compensate with resourcefulness.
This is How Business Works
Deal-maker Dad: Son, I want you to marry the girl of my choice.
Son: No way, Jose!
Deal-maker Dad: The girl is Bill Gate’s daughter.
Son: Okay, I’m in.
Deal-maker Dad goes to talk to Bill Gates.
Deal-maker Dad: I want your daughter to marry my son.
Bill Gates: No way, Jose!
Deal-maker Dad: My son is the CEO of the World Bank.
Bill Gates: Okay, she’s in.
Deal-maker Dad goes to see the chairman of the World Bank.
Deal-maker Dad: I want you to appoint my son the new CEO.
Chairman: No way, Jose!
Deal-maker Dad: He’s the son-in-law of Bill Gates.
And that’s how deal-makers and real entrepreneurs do business.
All great entrepreneurs understand how to push emotional buttons so as to motivate people into lending their cooperation and support.